Communication And Psychological Behavior Of Maize Growers In Mainpuri District (U.P.)

Abstract

The study was conducted in Karhal block of Mainpuri district (UP) selected purposively, because block area has more popular for area and production of maize as criteria. A total number of hundreds maize growers were selected through random sampling from five selected villages panchayats on the basis of twenty respondents from each selected villages panchayats. The structured schedule was developed keeping in the view of objectives and variables under study. The study revealed the majority of respondents used mobile phone (100%), T.V. (44%) and radio (86%) was found as main communication media with the respondents and majority of respondents (62%) were observed in medium category (63-91) of overall materials possession. In information sources use pattern of respondents, the maximum contact was observed with gram pradhan (2.98%) under formal sources, family members (5.33%) under informal sources and mobile (5.84%) under mass media exposure. The majority of respondents was found in medium level of economic motivation risk orientation and scientific orientation each (66%), (62%) and (53%) respondents, respectively.