The Impact of Digital Payment Systems on Consumer Buying Behavior in India

Abstract

The economic status in India has changed due to the fast pace of establishing electronic payment systems. Their accessibility to quick, secure and convenient payment systems has made them the top option of consumers who have now access to the introduction of mobile wallets and the UPI (Unified Payments Interface) along with internet banking and even QR-based payment. The article under analysis will discuss possible implications of the digital payment platform on the purchasing behavior of the consumer in India. It evaluates the influence of the digital-based payment on the consumer faith, convenient, purchase frequency, and the degree of satisfaction. The results show that the impact of the implementation of digital payments is quite high in terms of influencing consumers to purchase goods, particularly in the young and urban groups.