A STUDY OF CONSUMER’S PERCEPTION REGARDING AYURVEDA PRODUCTS IN ROHTAK CITY

Abstract

This study investigates consumer perceptions of Ayurveda products, focusing on factors that influence their adoption and sustained use. Ayurveda, a traditional system of medicine originating in India, has seen resurgence in popularity due to its natural and holistic approach to health. This research explores the demographic and psychographic factors that shape consumer attitudes towards Ayurveda products, including trust, efficacy, and cultural influence. The study employs a mixed-methods approach, combining quantitative surveys with qualitative interviews to gain a comprehensive understanding of consumer behavior. The findings will contribute to the literature on traditional medicine and provide insights for marketers and policymakers aiming to promote Ayurveda in the contemporary health and wellness market.