BANKING ON TRUST: BUILDING CUSTOMER CONFIDENCE IN THE DIGITAL AGE

Abstract

Abstract - In the digital age, trust is a cornerstone of customer relationships in banking. This paper explores how financial institutions can build and sustain customer confidence through transparency, security, and personalized service. It examines the role of digital transformation in shaping trust, the impact of cybersecurity and data protection on customer confidence, and strategies for enhancing trustworthiness. The research highlights best practices and case studies, offering insights into how banks can navigate trust challenges and strengthen their relationships with customers.