Statistical Analysis on consumer behavior towards online shopping with special reference from flipkart in South Gujarat Region region

Abstract

The potential of internet user for online shopping in India is increasing tremendously. If e-marketers know the key factors affecting customer behavior and their relationship, then they can devise their marketing strategy to convert potential customers into loyalists and retain existing online customers. This research paper will highlight the Consumers Satisfaction towards online shopping. After the study was completed the researchers learned that customers use the online shopping not only to purchase the product, but also to compare prices, product features and after sale services facilities they will receive if the purchase the product from a particular store.