ETHICAL CONSIDERATIONS IN AI-GENERATED CONTENT: EXAMINING THE PORTRAYAL OF WOMEN IN TV ADS

Abstract

Due to the fast progress of AI technology, the advertising sector faces new possibilities and problems. AI's use in advertising is examined in this groundbreaking research, focused on women in TV adverts. As AI-generated advertising grows, ethical issues arise. Would it be fair to utilize robots to make women-friendly content? By exploring these topics, we see how AI may transform advertising. We also explore the ethical difficulties raised by AI's use in advertising. This research analyses the literature using VOS viewer to show how these four critical factors in AI advertising based on computational advertising are interconnected: Personalization and targeting determine who sees ads. While Personalization develops enticing advertising material using AI, Ad Optimization adjusts ad displays to maximize ROI based on the first three components. This study provides a new viewpoint on AI's usage in advertising, enabling ethical and successful AI technology use for better ad delivery.