A Study to Determine the Influencing Factors of Customer Satisfaction of the E-Tailing Companies in Tirunelveli District

Abstract

Customer satisfaction is defined as a measurement that determines how happy customers are with a company’s products, services, and capabilities. Customer satisfaction information, including surveys and ratings, can help a company determine how to improve or change its products and services. As a result customer satisfaction has become very important for each and every e-tailing company.