The Theory of Planned Behavior – Determinant of Attitude and Behaviour

Abstract

This literature review explores the Theory of Planned Behavior (TPB) as a determinant of attitude and behavior. The TPB proposes that attitudes, subjective norms, and perceived behavioral control influence behavioral intentions, which in turn shape actual behavior. The review examines empirical studies that have applied the TPB framework to various domains, such as health, environment, and consumer behavior. It discusses the key findings regarding the relationship between attitudes and behavior, highlighting the role of attitude strength, specificity, and ambivalence.