SCRUTINISING MEMORABLE SOUVENIR SHOPPING EXPERIENCES AND UNDERLYING EMOTIONS BEHIND THE PURCHASE

Abstract

Background: The emotions are high with souvenir shopping as the items of a particular place with its cultural contribution remind the beauty of the journey years later. Materials and methods: Survey has been performed by incorporating 85 participants and SPSS software has been used to analyse the survey results. Significance of this study: Souvenirs are important essence of a tourist spot, which make the journey of a person memorable after compilation. Findings: Data significance value is 0.000. There exist a strong relationship between the dependent and independent variable. Conclusion: It has been also identified that memorable souvenir experiences have an emotional aspect in case of the tourists. It has been also observed that involvement in satisfied shopping experiences has a positive impact on memorable souvenir experiences.