ANALYSIS OF COMPARISON OF SOCIO-ECONOMICFACTORSANDRURAL WOMEN CONSUMERS PURCHASE BEHAVIOR TOWARDS GREEN PRODUCTS

Abstract

Consumer purchasing preferences may be used to describe a variety of behaviours, including how people or groups decide to acquire, utilise, and discard products and services as well as satiate their wants and needs. Therefore, it is crucial to comprehend the many influences on customer behaviour. A customer goes shopping to choose which product to purchase from another depending on a variety of factors, whether intentionally or unintentionally