CUSTOMER’S AWARENESS AND PROBLEMS OF GREEN BANKING SERVICES IN THIRUVANTHAPURAM DISTRICT

Abstract

In the present banking world, the word Green Banking has become a trendy expression. Green Banking resembles the normal conventional banks, which gives more priority to environmental factors, natural resources, and earth’s ecology in banking activities in order to safeguard the planet by diminishing carbon impression and downsizing the usage of paper in banks to promote environmental sustainability.