A STUDY ON FEMALE COLLEGE STUDENTS’ PURCHASING BEHAVIOUR TOWARDS CYBER SHOPPING IN NAGERCOIL

Abstract

A decade ago, cyber shopping was not commonplace to purchase goods. However, now cyber shopping has deep-rooted in many persons day to day activities. The younger generation in today's scenario has access to laptops and smartphones with high-speed internet. Due to this, cyber shopping is more popular among this generation. Cyber shopping is “a process whereby consumers directly buy goods, from a seller without an intermediary service over the Internet” (Sunitha and Gnanadhas, 2014) . Nowadays, college students, especially, female students are highly tech-savvy