Pricing Strategy of Indian Tea Exports: Unit Price & Key Indicators

Abstract

This study investigates the pricing strategy of Indian tea exports by examining the relationship between the unit price of exports and key indicators. The key indicators considered in this analysis include the month of export, production volume, export value, export quantity, auction price of Indian tea, exchange rate, lending rate, and the Consumer Price Index (CPI) for the combined Food and Beverages category. The objective of this study is to understand how these indicators influence the pricing decisions of Indian tea exporters and their impact on the export unit price. By analyzing this relationship, the study aims to provide valuable insights into the pricing dynamics of Indian tea exports, facilitating informed decision-making for exporters and policymakers in the tea industry.