A SLR and Thematic Analysis for Social Media Influencer Marketing and Consumer Behavior Concerning Fashion & Lifestyle

Abstract

With the advent of 21st century, the digital form of marketing has leaped to the sky, proving its mettle with a blend of strategic IT platforms that have enabled to the state of what is today. Social media influencer marketing is not a very new subject, however with the advent of technology and improvements in platforms, consumer needs also increasing day by day, it is prudent to understand the factors that drive a balance between the strategy of influencer marketing and consumer delight. A systematic literature review is employed to methodically derive themes from the secondary data available worldwide