Descriptive Analysis of Internal and External FactorsTowardsBuying Patterns of Eco-Labelled Products

Abstract

The major threat in front of prevailing and forthcoming generations is environmental deterioration. The overpopulation, aggressive scale of industrialization, excessive depletion of natural resources, dumping of electrical and non-organic waste, and a culture of heavy consumption by the consumers, contribute to the inclination of environmental deterioration. By introducing eco-labels as a marketing strategy, a new segment of environmental communication is offered to potential consumers. The study intends to examine the interest in eco-labelled products associated with various internal and external factors. The analysis reveals that the eco-labels are able to open a new consumption pattern among consumers, which is more environmentally friendly. The result shows that there are significant differences in the interest towards eco-labelled product purchasing in different regions of the targeted state. The future study extends to some other external-internal factors and demographic factors.