A Study on Millennials & Generation-Z Perceptions During Buying of A New Car At KDMC Region of Thane District

Abstract

Automobile industry is growing market in world. And India is fourth largest market in world, so here we try to various factors that organization need to consider while making a car and here we have taken various factors that influence consumer behavior, factors responsible for change in buying behaviors, strategy that makers should adopt & future of EV’s. Mainly this study has taken only two generating for study namely Generation- Z & Millennials, because either they will enter job market or many of them are into job market and willing to buy first car for own or family.