Factors Influencing Satisfaction Level Of Leading Fairness Cream In Indian Market

Abstract

India’s fairness cream market is expanding at expeditious speed, charged by television advertisement by the celebrities and the rapidly changing lifestyles. India’s dynamic FMCG market has seen the remarkable heightening in the cosmetic market in last two decades and fairness cream communiqué for the crucial part of the cosmetic market with a standard growth rate of 20% per annum. Indians are observing a prototype reposition from traditional methods of using home products to modern methods of using branded cosmetics and fairness cream to become fair. The particular paper aims at the factors influencing satisfaction level of leading fairness cream in Indian market. It also provides a more comprehensive study on the various brands of fairness cream. The Participants were chosen randomly from cities ‘Lucknow’ and ‘Faizabad’, 244 agreed to participate in the survey but the data could be collected from 200 respondents only.