“CHANGING NATURE OF MARATHI LANGUAGE: A STUDY OF SOCIAL MEDIA INFLUENCE"

Abstract

This research examines the evolving nature of the Marathi language due to the influence of social media. With the increasing presence of social networking platforms like Facebook, WhatsApp, Instagram, and Twitter, the usage and form of Marathi have undergone significant changes. This paper delves into the adaptations in vocabulary, syntax, and orthography as they manifest on social media. Through the lens of language evolution theories, the paper analyzes the impact of code-switching, transliteration, and the mixing of English on Marathi. The research also highlights both the positive aspects, such as increased digital presence, and the negative consequences, like the dilution of traditional Marathi grammar and purity.