A STUDY ON SOCIO-ECONOMIC IMPACT OF MOTIVATION PRACTICES AMONG THE EMPLOYEES OF TOURISM INDUSTRY IN KOTTAYAM DISTRICT

Abstract

The current study focuses on India's developing and economically significant tourism industry. The World Travel & Tourism Council estimated that in 2016, tourism provided 40.343 million jobs, or 9.3% of the country's total employment, and generated 14.02 lakh crore (US$180 billion), or 9.6% of the GDP. By 2027, the industry is expected to grow by 6.8% annually to 28.49 lakh crore (US$360 billion), or 10% of GDP. The cultural diversity of India's states and union territories is a major draw for tourists from around the world. The major goal is to motivate the employees indulged in tourism industry. Appropriate motivation technique is essential for creating a motivated work force and overall development of tourism industry.