ROLE OF GREEN INITIATIVES IN SUSTAINABLE DEVELOPMENT OF BANKS IN INDIA: A COMPARATIVE STUDY OF SELECTED PUBLIC AND PRIVATE BANKS

Abstract

The banking sector plays a crucial role in the economic development of any country. With the growing awareness of environmental issues and sustainable development, banks are increasingly incorporating green initiatives into their operations. Green banking involves promoting environmentally friendly practices, reducing carbon footprints, and supporting sustainable development projects. In India, both public and private banks have undertaken various green initiatives to contribute to sustainable development.