Impact of Digital-marketing promotion on Religious Tourism: A case study of Ayodhya

Abstract

Religious tourism is big business for the Tourism industry as it is expected to see massive growth in tourist traffic with the clearance of the construction of the Ram temple on disputed land. This city has already become the nation’s prominent tourist destination. Destinations like Ayodhya with religious importance need to be promoted internationally research objective of this paper is to comprehensively assess the role of Digital -marketing promotion in promoting religious tourism with respect to Ayodhya. The structured questionnaire was used to collect the data from the 100 sample (Tourists) who have visited Ayodhya.Data analysis was achieved by using ANOVA and LINEAR REGRESSION to see the impact of digital marketing promotions on religious tourism in Ayodhya. The results were drawn with the help of SPSP and MS Excel