ANTECEDENTS OF AWARENESS LEVEL TOWARDS ORGANIC FOOD

Abstract

India's organic product business is still in its infancy, and the country's organic consumer sector is undoubtedly understudied. In order to purchase a product, consumer knowledge of it is essential. According to earlier surveys, consumers are not as aware of organic products as they are of conventional ones. This study concentrated on the elements that influence people's knowledge of organic products. 245 samples were readily taken from the city of Tirunelveli's workforce of healthcare professionals. The study's variables health consciousness, environmental consciousness, availability, and product quality were chosen to determine their effects on consumers' awareness of organic food.