A STUDY ON CUSTOMERS’ ATTITUDE TOWARDS E-TAILING IN CHENNAI CITY

Abstract

This research has been undertaken to study about the attitude of the E-tailing customer to which extent he/she has been benefitted in the process of E- tailing. To examine the barriers of E-tailing and also to find out the factors which influence the E-tailing customers to purchase online. To identify the successful E-tailing websites to which the customers are attached to in the process of E-tailing. This study also aims to cover the present scenarios of e-tailing opportunities and challenges and the future trends etc.