A STUDY ON CONSUMER AWARENESS OF GREEN MARKETING IN CHENNAI CITY

Abstract

In today’s environmentally conscious world the word “Green” has become a buzz word. Environmental issue is a main concern nowadays as almost every country’s government and society has started to be more aware about these issues. This paper will be discussing the customer’s awareness and knowledge towards green marketing and green products. The customer’s attitude towards buying green products also studied. For the purpose of study convenient sampling survey will be carrying out among 100 respondents in Chennai city with the help of questionnaire.