STUDY OF INVESTMENT MYTHS AND ITS IMPACT ON INVESTMENT DECISION ON YOUNG INVESTORS

Abstract

Every investment decision carries with experience of investors, predetermined assumptions, knowledge, risk bearing capacity and phycology of investors. Investors may make many common errors in investment management like inadequate comprehension of return and risk. Many investors also keep unrealistic expectation from investment, specifically from equity shares (cash segment). Tall and unjustified claims made by people with vested interests, promises made by full service brokers, operators and others like, many times investors see exceptional performance of some investors which may affects the investment phycology.