A STUDY ON CONSUMER’SPURCHASE BEHAVIOUR OF FMCG PRODUCTS

Authors

  • Raghuram.R Author
  • Dr.Balasubramania Raja.G Author

Abstract

FMCG products are important to people in their daily lives. Its value is to give people personal advantages. The above analysis points out that FMCG brands are in a position to offer good service to consumer satisfaction in a manner of good quality and easy accessibility

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Published

2022-01-01

Issue

Section

Articles

How to Cite

A STUDY ON CONSUMER’SPURCHASE BEHAVIOUR OF FMCG PRODUCTS. (2022). International Journal of Food and Nutritional Sciences, 11(12), 839-846. http://www.ijfans.org/index.php/Journal/article/view/12913