CONSUMERS KNOWLEDGE AND OUTLOOK TOWARDS ORGANIC FOOD PRODUCT

Abstract

Present consumers have given their attention to food quality and safety. Our technology goes forward to create more food production. So far usually developed foods have huge adverse health effects due to the presence of higher pesticide residue, more nitrate, heavy metals, hormones, antibiotic residue, and also genetically modified organisms.Organic products gained a significant place in the minds of consumers. The Consumers’ purchase behaviour for food products is undergoing significant changes across the world.Thus, this research study is conducted to analyse the consumers’ willingness to pay for organic food products.