INDIAN INSURANCE INDUSTRY - PERFORMANCE OF SBI LIFE INSURANCE COMPANY LIMITED

Abstract

SBI Life Insurance is a joint venture between the State Bank of India and BNP Paribas Cardif. SBI Life is one of India’s leading private life insurers. Backed by a robust distribution network and strong understanding of needs and aspirations, offer a comprehensive range of protection, child, saving, ULIP,s and retirement products to individual and group customers. The company has built the business upon the trust of many of the customers who avail of its products and services through a widespread bancassurance network of 14 partners, more than 29,000 partner branches, more than 18,498 employees, and over 135,902agents, 64corporate agents. The present study is based on secondary data and relates to the period from 2017-18 to 2020-21. Data has been analysed using simple percentages and the annual growth rate. The study reveals