ENHANCING THE USAGE OF ONLINE FOOD DELIVERY APPLICATIONS

Abstract

The COVID-19 pandemic accelerated the trend online food delivery application. Online food delivery services have drastically madechangesin the way of people order food, offering convenience, variety, and accessibility. This paper exhibits that growth of online food delivery platforms, highlighting key trends and issues in the industry.It discusses the scope of technology on the sector, including the use of mobile apps, AI, and data analytics. It helps to improve the user experience and enhance efficiency. Online food delivery application support local restaurants and businesses using third party service provider to reach a wider range of customer base .This paper also considers the changing consumer behavior and preferences navigate the demand for online food delivery services.Through the survey conducted, a sample of 150 responded were collected from the customers in convenient sampling method with the help of questionnaires. Statistical tools were applied like percentage analysis, Garrett ranking technique, Pearson correlation and Chi-square test to analysis the data into meaningful result.