AN ANALYSIS ON ASSESSING MARKET POTENTIAL AND BARRIERS TO MUTUAL FUND ADOPTION AMONG RETAIL INVESTORS, BASED ON DEMOGRAPHICS AND FINANCIAL LITERACY LEVELS. IJFANS [Internet]. 2021 Jan. 1 [cited 2026 Jul. 17];10(8):218-26. Available from: https://www.ijfans.org/index.php/Journal/article/view/3973