IMPACT OF BRAND EQUITY ON CUSTOMERS PURCHASE DECISION MAKING WHILE CHOOSING BRANDED OVER UNBRANDED APPAREL IN ANDHRA PRADESH. IJFANS [Internet]. 2019 Jan. 1 [cited 2026 Aug. 8];8(3):1018-29. Available from: https://www.ijfans.org/index.php/Journal/article/view/973