“STUDY OF MARKETING OF BANKING SERVICES IN INDIA DURING POST LIBERALIZATION PERIOD WITH EXTRAORDINARY REFERENCE TO ICICI BANK AND HDFC BANK”. International Journal of Food and Nutritional Sciences 11, no. 9 (January 1, 2022): 2400–2410. Accessed August 12, 2026. https://www.ijfans.org/index.php/Journal/article/view/9959.