[1]
“UNDERSTANDING THE ROLE OF CONSUMER BEHAVIOR IN PRODUCT SUCCESS AND FAILURE: A CASE STUDY APPROACH”, IJFANS, vol. 11, no. 7, pp. 5583–5590, Jan. 2022, Accessed: Aug. 14, 2026. [Online]. Available: https://www.ijfans.org/index.php/Journal/article/view/7110