“IMPROVISING DOWNTREND PRODUCT USING CONJOINT ANALYSIS: A SPECIAL ANALYSIS ON MIRINDA OF PEPSICO”, IJFANS, vol. 8, no. 3, pp. 1362–1372, Jan. 2019, Accessed: Aug. 08, 2026. [Online]. Available: https://www.ijfans.org/index.php/Journal/article/view/1009