“"A STUDY ON CONSUMERS USAGE OF SOCIAL MEDIA FOR PURCHASE DECISION OF IMITATION JEWELLERY, ANDHRA PRADESH, EKB MODE””, IJFANS, vol. 8, no. 2, pp. 169–183, Jan. 2019, Accessed: Aug. 11, 2026. [Online]. Available: https://www.ijfans.org/index.php/Journal/article/view/748