STUDY OF MARKETING OF BANKING SERVICES IN INDIA DURING POST LIBERALIZATION PERIOD WITH EXTRAORDINARY REFERENCE TO ICICI BANK AND HDFC BANK. International Journal of Food and Nutritional Sciences, [S. l.], v. 11, n. 9, p. 2400–2410, 2022. Disponível em: https://www.ijfans.org/index.php/Journal/article/view/9959. Acesso em: 13 aug. 2026.