Critical study of factors influencing consumers attitudinal and behavioural responses to direct -to- consumer and over the counter Toys Advertising in India. International Journal of Food and Nutritional Sciences, [S. l.], v. 11, n. 9, p. 3931–3940, 2022. Disponível em: https://www.ijfans.org/index.php/Journal/article/view/10132. Acesso em: 14 aug. 2026.