UNDERSTANDING THE ROLE OF CONSUMER BEHAVIOR IN PRODUCT SUCCESS AND FAILURE: A CASE STUDY APPROACH. International Journal of Food and Nutritional Sciences, [S. l.], v. 11, n. 7, p. 5583–5590, 2022. Disponível em: https://www.ijfans.org/index.php/Journal/article/view/7110. Acesso em: 13 aug. 2026.