ROLE OF ARTIFICIAL INTELLIGENCE IN MARKETING AND CUSTOMER RELATIONSHIP MANAGEMENT: A QUANTITATIVE INVESTIGATION OF RECENT PRACTICES. International Journal of Food and Nutritional Sciences, [S. l.], v. 11, n. Special Issue 1, p. 912–924, 2022. Disponível em: https://www.ijfans.org/index.php/Journal/article/view/6344. Acesso em: 10 aug. 2026.