A Study on Positioning Strategies and its Impact on Consumer Behaviour with special reference to Nutritional Products Exclusively meant for Women During Pregnancy. International Journal of Food and Nutritional Sciences, [S. l.], v. 11, n. Special Issue 1, p. 253–266, 2022. Disponível em: https://www.ijfans.org/index.php/Journal/article/view/6289. Acesso em: 12 aug. 2026.