An investigation from the standpoint of consumer behavior on the effects of the choice of media on the performance of marketing campaigns. International Journal of Food and Nutritional Sciences, [S. l.], v. 11, n. 5, p. 721–735, 2022. Disponível em: https://www.ijfans.org/index.php/Journal/article/view/5827. Acesso em: 14 aug. 2026.