EXAMINING THE RELATIONSHIP BETWEEN CRM IMPLEMENTATION AND BUSINESS PERFORMANCE, CUSTOMER RETENTION, AND PROFITABILITY: AN EMPIRICAL STUDY. International Journal of Food and Nutritional Sciences, [S. l.], v. 10, n. 11, p. 546–560, 2021. Disponível em: https://www.ijfans.org/index.php/Journal/article/view/4407. Acesso em: 10 aug. 2026.