CRM IMPLEMENTATION AND ITS EFFECTS ON BUSINESS PERFORMANCE, CUSTOMER RETENTION, AND PROFITABILITY: AN EMPIRICAL STUDY. International Journal of Food and Nutritional Sciences, [S. l.], v. 10, n. 11, p. 449–461, 2021. Disponível em: https://www.ijfans.org/index.php/Journal/article/view/4397. Acesso em: 13 aug. 2026.