Critical study of attitude toward the ad as mediator of consumer brand choice in Indian retailing industry. International Journal of Food and Nutritional Sciences, [S. l.], v. 10, n. 11, p. 60–75, 2021. Disponível em: https://www.ijfans.org/index.php/Journal/article/view/4355. Acesso em: 18 jul. 2026.