BRAND LOYALTY IN THE SUBSCRIPTION ECONOMY: ANALYSING THE IMPACT OF SUBSCRIPTION SERVICES ON CONSUMER LOYALTY FOR NETFLIX. International Journal of Food and Nutritional Sciences, [S. l.], v. 10, n. 4, p. 1151–1162, 2021. Disponível em: https://www.ijfans.org/index.php/Journal/article/view/3586. Acesso em: 8 sep. 2026.