IMPROVISING DOWNTREND PRODUCT USING CONJOINT ANALYSIS: A SPECIAL ANALYSIS ON MIRINDA OF PEPSICO. International Journal of Food and Nutritional Sciences, [S. l.], v. 8, n. 3, p. 1362–1372, 2019. Disponível em: https://www.ijfans.org/index.php/Journal/article/view/1009. Acesso em: 9 aug. 2026.