Marketing research have long focused on building and maintaining brand loyalty. It is possible to build brand loyalty. Social media marketing has becoming more popular. It is mostly used by women aged 18-40. Because marketing scholars and practitioners are paying increasing attention to social media marketing, this study's purpose is to evaluate the impact of brand presence and communication on brand loyalty and trust among female customers. The current research examines the connection between brand communication and social media presence in a relational environment, emphasising the function of brand trust and loyalty. The data were acquired from 237 female customers. The research used a self-administered survey and was done in Pune. The results suggest that perceptions of brand messaging and social media presence impact brand trust, which affects female customers' brand loyalty.