IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319-1775 Online 2320-7876

SERVICE QUALITY AND CUSTOMER SATISFACTION IN HEALTH CARE SECTOR AN EMPIRICAL STUDY ON SELECTED PRIVATE HOSPITALS OF TIRUNELVELI DISTRICT, TAMILNADU

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V. Prabarubarani, Dr. G. Gurusamy, Dr. Sudalaiyandi

Abstract

This study investigates the service quality of private hospitals in the Tirunelveli District, focusing on patient perceptions and experiences to identify key factors that influence healthcare service quality. Using a mixed-methods approach, quantitative and qualitative research methods—such as surveys and interviews—are employed to collect data from patients and healthcare providers. The research involves a random selection of five private hospitals, with thirty patients sampled from each, resulting in 141 questionnaire responses. This data aims to reveal trends and insights that can inform actionable recommendations for enhancing regional healthcare delivery. The ultimate goal is to improve patient satisfaction and overall healthcare outcomes in Tirunelveli's private hospitals.

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