A STUDY ON THE INFLUENCE OF RETAIL VISUAL MERCHANDISING ON IMPULSE PURCHASES AND CUSTOMER LOYALTY INTENTIONS IN TRICHIRAPPALLI CITY: A PRACTICAL STUDY WITH SPECIAL REFERENCE TO BRANDED READY-MADE MEN’S APPAREL. IJFANS. 2022;11(11):15830-15853. Accessed August 24, 2026. http://www.ijfans.org/index.php/Journal/article/view/12173